PLEASE READ BEFORE PURCHASING:
    • Purpose: 
Empower service-based entrepreneurs (especially women of color) to develop a strong brand identity, establish authority online, and create content that leads to consistent bookings.
    •  Length: 
7 chapters + bonus resources
    •  Audience: 
New, seasoned and growing entrepreneurs, content creators, designers, coaches, and consultants
    •  Tone:
Empowering, clear, no-fluff, and rooted in creative strategy
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CHAPTER OUTLINE:
Chapter 1: Brand Before the Bookings
    •    What branding really is (and what it’s not)
    •    The difference between a logo and a brand
    •    Signs your brand needs clarity
    •    Journal prompts: “What does my brand feel like?”
 
Chapter 2: Finding Your Brand Essence
    •    Brand mission, vision, values, and vibe
    •    Identifying your “Brand Word Bank”
    •    Color palette, typography, and visual tone
    •    Defining your target audience and niche
    •    Exercise: Build your brand mood board
 
Chapter 3: Get Your Business Booked
    •    Understanding the client journey (awareness to conversion)
    •    How to create an offer suite that aligns with your skills
    •    Pricing that reflects your value
    •    How to position your services for ease & clarity
    •    Checklist: “Are you booking-worthy?”
 
Chapter 4: Content That Converts
    •    Content pillars that align with your brand
    •    The 3 Es of content: Educate, Empower, Entertain
    •    Visibility > Virality
    •    How to batch content around your services
    •    CTA Swipe File: Booked & Branded edition
 
Chapter 5: From Likes to Leads
    •    Engagement strategies that attract ideal clients
    •    DM etiquette & conversation starters
    •    Lead magnets & list building
    •    Creating an intentional funnel (Freebie → Call → Client)
    •    Script: “Here’s how to go from content to closed”
 
Chapter 6: Brand Confidence + CEO Energy
    •    Confidence when marketing your services
    •    Imposter syndrome & mindset reframes
    •    Protecting your creative energy
    •    Boundaries in business (and branding)
    •    Affirmations: “I am worthy of being seen, paid, and referred.”
 
Chapter 7: Your Brand, Your Legacy
    •    Building a brand that outlasts trends
    •    Creative direction & content strategy long-term
    •    Personal branding vs. business branding
    •    What it means to be a booked, branded entrepreneur
    •    Journal prompts: “What legacy am I building?”
 
BONUS MATERIALS:
    •    Booked & Branded Workbook (fillable PDF) that can be added on